Snus

Swedish snus dates back to the end of the 18th century. It is a moist to semi-moist, ground oral tobacco product consisting of mainly air or sun-cured tobaccos, water, salt and flavours, and is taken orally. It is the oral nature of its usage that differentiates Swedish snus from snuff, the dry variety, which is more commonly used in many other countries, and which is taken nasally. Swedish snus exists in two packaging formats; loose snus and portion packed snus.

There are four main ingredients in snus. These are selected tobacco, water, salt and flavours.

What makes Swedish snus unique is the manufacturing process, coupled to stringent requirements in the selection of high quality tobacco.

Swedish snus is manufactured using a heat-treatment process similar to pasteurisation. This process contributes towards ensuring the product arrives at the retail shops in prime condition.

Although snus is not a food, in Sweden it is currently governed by the food legislation. This means that the ingredients used in snus must be approved according to the food legislation and the same stringent hygiene demands as for the manufacture of foodstuffs is imposed, and adhered to.

Currently within the EU snus can only be sold in Sweden.

For more information about snus please visit the Gustavus website at www.swedishquality.se

Follow this link for details of actual ingredients used in the manufacture of Gallaher’s brands.

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